Good PR (not Public Relations, but Press Release) Info Links

If you want to promote yourself, you might have to do a press release. Basically this is a sales letter (you have to sell yourself and your product--your story, your article, your song or what have you). You are sending it to someone who can give you the publicity you want and in return you must give them something they want--an interesting article or story for their own readers. This is the classic "you-scratch-my-back-and-I'll-scratch-yours" scenario. It is a trade, in essence. You make the newspaper, the magazine, the weblog, the radio or TV station look good to their readers, listeners, or viewers. They, in turn, make you look good to the same audience. Here are a few links you may want to see on the subject. I ALWAYS suggest doing further searches yourself--and if you find something really great, share it by posting a comment here, okay?
PR Hints
PR Blunders